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15 Famous Copywriter Quotes & Copywriting Examples Of All Time — Pawners Paper

We've gathered 15 famous and best copywriter quotes that will inspire you, serve as a copywriting guide, give you more insight on what copywriting is.

Copywriting for writers


Photo credit: Julia

10 Famous Copywriter Quotes Of All Time


Quotes are considered as a form of passing across a message with few words, mostly to inspire and motivate some set of people. 

Most quotes are attributed to famous writers whose impacts in our society are being felt and still being acknowledged.

Hence, the Copywriter Quotes! We've gathered 15 famous and best copywriter quotes that will inspire you, serve as a copywriting guide, give you more insight as to what copywriting writing is and how to become a professional copywriter.

What is copywriting?

Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action. Copywriting is always connected to the act of promoting or selling a business, organization, brand, product, or service, which makes it, by definition, a form of marketing. 

Must Read: Three Poems by Ezeano Ifunanya

What is a copywriter? A copywriter is a person who is paid to write copy words to promote action for promotional purposes. In short, a copywriter is a person who does copywriting.

Here are the top 10 Famous copywriter quotes of all time.

These copywriter quotes will serve as good copywriting guide, what to improve on based on the ideas and experiences of copywriting geniuses and infact, how to live on to your expectations as a copywriter.


Copywriter Quotes


 “An ad is finished only when you no longer can find a single element to remove.”
– Robert Fleege

Getting the edges right in copywriting is achieved after series of editing. Basically, among content writers, editing has been described as the sole breath of writing, the introduction of new catchy words that capture the mind of the readers and instigate or prompt them to take an action

Copywriter Quotes


“A copywriter should have ‘an understanding of people, an insight into them, a sympathy toward them.”
– George Gribbin

Copywriter Quotes


"You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand." 
– Rosser Reeves

Copywriter Quotes

"Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy can, and does, surmount many dealer difficulties, making them secondary, and selling in spite of them." 
– Victor Schwab

A good copy always brings good sales, while bad copy does more less.

Copywriter Quotes

"The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything."
 – David Ogilvy

This elucidate on the art of copywriting as a skill of persuasion.

Copywriter Quotes


"Decide the effect you want to produce in your reader." 
— Robert Collier 

Copywriter Quotes
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
– Leo Burnett

The headline and the content should be interesting enough to prompt the readers to take actions. They shouldn't be boring!


Copywriter Quotes
“The writer of this chapter spends far more time on headlines than on writing. He often spends hours on a single headline. Often scores of headlines are discarded before the right one is selected.”
– Claude Hopkins

This adds to what we've said earlier, HEADLINES!


Copywriter Quotes

“After someone reads your subject line and opens your email, you must not take anything for granted. Your first sentence has to be powerful.”
– Matt Furey

This is a good copywriting guide!

Copywriter Quotes

“Every copywriter knows what it is to struggle with a copy for hours, for days – fixing it, polishing it, rearranging it. We have all been quilty of leaving the headline until the last and the spending half and hour on it – or perhaps only ten minutes.”
– John Caples

John Caples's serves to inspire young and upcoming copywriters. It takes a lot of practise, mistake and consistency to finally become one.

Hence, the road to becoming a better and professional copywriter is to keep writing and editing.



Copywriter Quotes

“Why on earth do I need to see the contents of an email at the top of the email? Instead, why not suck me into your universe with powerful, riveting copy.”
– Matt Furey

Matt also emphasizes on headlines as does John Caples below. This will give you a basic clue and guide on what to do as a copywriter.


Copywriter Quotes


 “Advertising is like learning – a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.”
– P.T. Barnum

Do you agree? Yay or Nah?.
Yay! Advertising is the heartbeat of a business, the best way to promote the business and get the products to the right prospective clients.

Copywriter Quotes

“The best headlines are those that appeal to the reader’s self-interest, that is, headlines based on reader benefits. They offer readers something they want – and get from you.”
– John Caples

Headlines in copywriting are top-notch. They are the first thing that readers read and might get them further interested in the main content itself.
Hence, the importance of a catchy headline when writing a copy!

Copywriter Quotes

“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
– Leo Burnett

Copywriter Quotes

"Make your advertising too valuable to throw away." 
– Sonia Simone

In advertisement, the readers are given a hint on what to expect of the product or the services. Hence, your copy shouldn't be too clumsy or make the readers confused. As Sonia says, MAKE it VALUABLE!

Copywriting is now one of the major writing skills that most people use as a source of income. Infact, writers in copywriting are massively sourced for, and the best part about it is that you don't have to be a writer, author of novel or poems before you become one. Infact, anyone can become a copywriter.
Don't give up on being one. Write A Copy Today!

Here are some copywriting examples!

These are examples of copywriting for services and product that have made massive sales. We had to do some little trick to actually get these copywriter examples, but that's okay! Lols.

Albert Lasker's "Drink an Orange" Ad Campaign with Sunkist
There was a time when Sunkist, which was now a mega brand, was at the point of sales drop down when they were finding it hard to sell more oranges more than what they grew. So, they had to hire a copywriting/advertising genius by the name, Albert Masker who eventually introduced America to the idea of orange juice. Eventually, after the advertisement, the oranges were massively sold and bought by the Americans.

But what exactly did he do?

He patented an orange juice extractor, sold it for .10 cents a piece. And the most amazing part was that the campaign was "Drink An Orange" and it became a huge concept then.

Another copywriting examples is " Miss Clairol's Hair-coloring"

One of the major reason, or should I say the main reason why most people make a change to their bodies is for them to be noticed. This is what the brand captured and used to make a great copy.

" Does she...or doesn't she?—Hair color so natural only her hairdresser knows for sure!"

These copywriting examples should also be a guide!





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Pawners Paper: 15 Famous Copywriter Quotes & Copywriting Examples Of All Time — Pawners Paper
15 Famous Copywriter Quotes & Copywriting Examples Of All Time — Pawners Paper
We've gathered 15 famous and best copywriter quotes that will inspire you, serve as a copywriting guide, give you more insight on what copywriting is.
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